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Old April 10th 21, 10:52 AM posted to uk.railway,uk.transport.london
Roland Perry Roland Perry is offline
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First recorded activity at LondonBanter: Aug 2003
Posts: 10,125
Default LO lines to be named

In message , at 08:53:03 on Sat, 10 Apr
2021, Anna Noyd-Dryver remarked:

It needs a handful of extra unbranded spare vehicles across a fleet, which
was obviously considered and costed when the first few companies began to
introduce it. It's obviously seen as a worthwhile expenditure for the
increased visual recognition of the buses and routes, not just among
passengers but among potential passengers, including those who don't
realise they're potential passengers yet.


I can't imagine too many people see a bus and think "Ooh, nice branding, I
must travel on it sometime!". Though I will grant you if its one of the ones
that has the route map down the side there may be some people who didn't
realise where it went and may use it in future.


I'm thinking of people who regularly drive a route and see lots of buses,
but without paying enough attention to the route/destination displayed on
them to realise that they're the same route; who may see the consistency of
route branding and suddenly realise that their journey is possible by bus
having never considered it before.


Yesterday, many of the Stagecoach Cambridge-Ely buses were a vivid shade
of turquoise that I don't remember seeing before, and completely without
branding.
--
Roland Perry