"Dave" wrote in message
...
Dave Arquati writes
Has anyone seen: http://www.tfl.gov.uk/rail/

On a minor note, do we *have* to use the roundel for absolutely
everything?
(including Dial-a-Ride!) I could cope with tube, buses and trams... even
river services... but I thought the DLR logo looked much smarter *not* as
a
roundel, and as for Street Management, the PCO, Victoria Coach station...
etc.

It's a powerful brand image. The LT roundel is one of the
most-recognised logos in the world - up there with McDonalds and
Coca-Cola.

Oh of course. But Coca-Cola don't slap their logo on front of all of the
other products that they make... :-)

However, the latest 're-design' that it's gone through just seems...
well 'wrong' to me. It just doesn't look right.

The symbol used for buses was very much like the picture at
http://www.tfl.gov.uk/images/request.gif (but without the bit at the
bottom). The words London Transport Buses would appear alongside it.

Now the new design
http://www.tfl.gov.uk/templates/buse...eader-logo.gif with
'buses' written on the roundel itself just makes it look
out-of-proportion to my eyes.

Too much of a good thing.

--
Dave Arquati
Imperial College, SW7