So, the new Docklands cable car now has a commercial sponsor: Emirates.
The airline will be putting in £36m of the estimated £60m cost (was
originally £25m), in return for which it gets its name on both the link
itself, as well as both 'stations'. Will this be the first time that a
UK public transport link has been branded in this way?
See
http://www.businesstraveller.com/new...ames-cable-car