Quote:
Originally Posted by Recliner[_2_]
So, the new Docklands cable car now has a commercial sponsor: Emirates.
The airline will be putting in £36m of the estimated £60m cost (was
originally £25m), in return for which it gets its name on both the link
itself, as well as both 'stations'. Will this be the first time that a
UK public transport link has been branded in this way?
See
http://www.businesstraveller.com/new...ames-cable-car |
I've just heard Boris on the radio, and he said the cost will be about £45 million and that the full sum had been guaranted by this sort of sponsorship. He also maintained that the cost of land reclamation would be financed by the fares that TfL will collect but when asked what the fares would be, he admitted he didn't yet know! i.e. typical Boris: hopeless on details.