Thread: London's next public transport link: Emirates Air Line
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Old October 7th 11, 03:43 PM posted to uk.transport.london
Roland Perry Roland Perry is offline
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Default London's next public transport link: Emirates Air Line
In message , at 16:29:16 on
Fri, 7 Oct 2011, Recliner remarked:
So, the new Docklands cable car now has a commercial sponsor: Emirates.
The airline will be putting in £36m of the estimated £60m cost (was
originally £25m), in return for which it gets its name on both the link
itself, as well as both 'stations'. Will this be the first time that a
UK public transport link has been branded in this way?
See
http://www.businesstraveller.com/new...ames-cable-car

Depends what you mean by "branded" and "public". The cable-car at
Birmingham Airport is branded BMI, and the shuttle at Stansted was
(somewhat irritatingly) branded "Go Go Go" for a while.

Then there's the London Eye, used to be BA branded and now EDF.

In a sense the entire Virgin Rail exercise is branding (the operational
bit coming from Stagecoach).
--
Roland Perry
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