"Roland Perry" wrote in message
...
In message , at 15:59:45 on
Tue, 19 Jun 2012, Paul Corfield remarked:
I think the video is excellent and I don't normally say that about BA
adverts. The concept is surely about "Britishness" and just asking
Brits to patriotically support the GB Olympics team. And of course
BA want millions of visitors to fly with them to the UK! Seems simple
enough to me.

So why have the "Don't Fly" slogan. It's simply bizarre.
--
Roland Perry

Have you considered the possibility that their flights for the Olympic
period are already full enough to make a profit? I'm inclined to agree
with Paul about the advert but if it doesn't work for you, so be it.

Let me tell you a tale....

I had an Uncle who was a journalist. One day my father met him and said
"I've just seen a wonderful poster on Hammersmith station. It was a
picture of a girl wearing a shirt and the copy read 'It looks even better on
a man'". My Uncle said "which shirt did it advertise?" My father had to
admit he couldn't name the brand. "Then it wasn't a very effective advert
was it?" said my Uncle.

Maybe the BA advert does work for you to the extent that you can now name
them!