"Charles Ellson" wrote in message
...
On Mon, 3 Dec 2012 23:40:00 -0000, "michael adams"
wrote:


wrote in message
. ..
No reporter can be expected to know the intricacies of every
subject
but a good one should have the skill to research and check. More
and
more of the upcoming crop seem unable to do so .

The "upcoming crop" could write anything the market demanded,
providing they were given sufficient time to do so. As far as
current management is concerned, there's no point in allowing
staff to waste Company time in researching anything in depth,
when most of their efforts would be over the heads of 95% of
their intended readership.

In the current environment, in both print and broadcasting
the primary requirement is to fill space or time at the lowest
possible cost. And its only those often unpaid trainees who
can fulfil that need most efficiently, and to order, who will
land any permanent jobs that are going.

In the present context Aldwych Station will indeed be
a "secret" to the majority of visitors to the "Mail"
website, most of whom will probably never have visited
London in their lives. While words such as "secret", "ghost",
and "mystery" while clichéd, can still stimulate reader
interest when used in connection with topics such
as the Underground.

So the word "secret" is defined by reference to the ignorance of
Daily
(Hurrah for the Blackshirts!) Mail readers ?

All words are defined by reference to the assumed knowledge and
preconceptions of the intended readership. Otherwise they won't
be interested in reading what you've written, your website will
get fewer hits, your advertisers will be demanding rate cuts,
and you will go out of business.

Your "Hurrah for the Blackshirts" reference there, is interesting.
The original article was written by Rotheremere the increasing
eccentric surviving Harmsworth brother in 1934. Who was on nodding
terms with both Hitler and Mussolini. Support for Moseley was dropped
in that very same year. As a matter of interest do you think this
change of policy was instigated so as to increase circulation
among the Mail's supposedly BUF supporting readership ?

By and large newspapers along with all media will only prosper
by providing their audience with what they want to read or hear.
Readers don't want to be preached at or hectored and will simply
move elsewhere. The same applied to the original U.K tabloids as
conceived by Harmsworth, the "Daily Mail" and the "Daily Mirror"
the latter changed within a year, as it does to any of Murdoch's
titles. They can only succeed by reflecting the public mood -
inconvenient as this can be, for some people to acknowledge.

Sunny Jim may never have actually uttered the words "Crisis
what Crisis" (Larry Lamb) but it was Sunny Jim, ignoring all
advice who insisted on holding a press conference at Heathrow
regaling the assembled hacks with accounts of being able
to swim for hours on end in the warm waters of Guadaloupe during
the Conference, while those in the UK froze.


michael adams

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