On 14/06/2015 17:09, Recliner wrote:

Steve Lewis wrote:
There is one person who is closely associated with London, but has never
uttered the phrases "Boris Bike" or "Boris Bus". That person is Boris Johnson.

Yes, it's other people who come up with these descriptions, not Boris
himself. One does get the impression that he doesn't object to them,
though.


Of course he doesn't!

I wonder whether the value of the new sponsorship for the cycle hire
scheme was in any way affected by the knowledge that they're widely
referred to as 'Boris Bikes', and not 'Barclays Bikes' as was, or now
'Santander Cycles'.

(I vaguely wonder if that was a factor in Barclays pulling their
sponsorship - that, and the fact it emanated from the toxic Bob Diamond
era of the bank. That said, Barclays are also not renewing their long
standing Premier League sponsorship as of 2016, so perhaps it's just a
strategic change of direction. Interesting that the new cycle hire
sponsor is also a bank though.)