On 14/06/2015 18:50, Arthur Figgis wrote:

On 14/06/2015 18:32, Neil Williams wrote:
[...]
All that proves is that Boris is a bigger egomaniac than Ken was and
he was no shrinking violet.

Or that "Barclays cycle hire" is too much or a mouthful, and "New Bus
for (4?) London or is it New Routemaster?" is too confused.

Not to mention that the Spanish armada has sailed in, and so it's now
Santander Cycles. It'd perhaps be better if they thought of a catchier
generic name for it.

The inevitable "New Bikes for London" wouldn't be much better.

Of course if you want to invite sponsorship, you don't think up a catchy
generic name - the sponsor wants it to be theirs.