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Old June 16th 15, 07:29 PM posted to uk.transport.london
Mizter T Mizter T is offline
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Default Mayor's Boris Island plan killed off TfL takeover of SoutheasternMetro


On 15/06/2015 22:50, Basil Jet wrote:

On 2015\06\14 20:28, wrote:
In article ,
(Mizter T)
wrote:

Of course if you want to invite sponsorship, you don't think up a
catchy generic name - the sponsor wants it to be theirs.


That worked so well for Barclays, didn't it?


If they'd written "Barclaybikes" on the side instead of just "Barclays"
I think it would have caught on.


I heard some people calling them Barclays bikes - they would have done
well to actually call it that rather than "Barclays Cycle Hire".

Initially I wasn't an enormous fan of calling them 'Boris bikes', but I
was stuffed if I was going to name check Barclays, certainly at the time
the sponsorship was announced.