Paul Corfield wrote:
http://news.bbc.co.uk/1/hi/england/3686593.stm

Rail firm's 'one' confusing name

Is it the '1:41 train' or the '1:40 One train' ...?
East Anglia's latest train service franchise is re-thinking its
name. One, run by National Express, is dropping branding in station
announcements because passengers associate numbers with train times.

Jonathan Denby, of One Railways, said: "Inevitably, when you put
something into practice, you pick up things which perhaps don't work
quite as well."

I think Mr Denby's statement somewhat understates the extent of the
cock up.

Indeed. And here's another gem: "It was difficult to tell exactly how
it would work out in the field."

Difficult? Blindingly obvious, I would have thought.

--
Richard J.
(to e-mail me, swap uk and yon in address)