"Paul Corfield" wrote in message
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http://news.bbc.co.uk/1/hi/england/3686593.stm

Rail firm's 'one' confusing name

Is it the '1:41 train' or the '1:40 One train' ...?
East Anglia's latest train service franchise is re-thinking its name.
One, run by National Express, is dropping branding in station
announcements because passengers associate numbers with train times.

Jonathan Denby, of One Railways, said: "Inevitably, when you put
something into practice, you pick up things which perhaps don't work
quite as well."

I think Mr Denby's statement somewhat understates the extent of the cock
up.

Any company name has the potential to cause confusion in an indistinct
station announcement.

When I was waiting at Leeds for a train to Harrogate, I heard announcements
for "the 12:10 Jinny Arse service to London". Jinny Arse service? Finally it
dawned on me: what the announcer was saying was "GNER service"!