In message , at 19:54:50 on Wed, 21 Sep
2016, Mizter T remarked:
Because they aren't subsidising London anymore.

It is now a mature market (FSVO).

It is (subset of) RoW that gets the subsidies.

FWIW, Uber runs a v successful referral scheme - I think currently in
London it's £15 credit for the new customer, £10 for the referrer (only
valid on one journey though).

Is the £25 deducted off the drivers who win those lucky rides, or is it
Uber? If the latter that's something which could be called a subsidy
(because the drivers are getting 80% of £25, more than the passengers
are paying).
--
Roland Perry