In message
-septe
mber.org, at 10:02:07 on Wed, 18 Jan 2017, Recliner
remarked:

As for the business model - perhaps they have one (or two) customers who
have commissioned a regular trip, and this is a way of selling a few
more seats on the plane?

Unlikely, I'd have thought. Surely regular passengers would rather fly
first class from Heathrow, or on the existing LCY JFK flights? And people
who routinely use business jets won't want to share them with strangers.

One of their USPs is reducing the "overhead" time at the airports both
ends (and the NY end being closer to Manhattan).

There's a lot of US-focussed hi-tech companies in the Cambridge area.

A packed business jet will be less comfortable than a commercial
flight.

I expect the clients will be sufficiently comfortable in the business
jet.
--
Roland Perry