Boltar wrote to uk.transport.london on Wed, 15 Dec 2004:

Maps shouldn't be counter intuitive and have to get used to them.
Anyone
should be able to glance at them and read them in seconds. Otherwise
they're
useless. If you're in a car and using a map to find somewhere do you
orient
your A-Z depending on what direction you car is facing? No , of course
not.

I do orient our GPS display, though. Husband hates it like that, and
orients it "North-up" if he is ever a passenger and playing with it -
but I always have it facing the way I'm going!
--
"Mrs Redboots"
http://www.amsmyth.demon.co.uk/
Website updated 12 December 2004