In message , d
writes

"Paul Terry" wrote in message
...

It is an offence under the Consumer Protection Act 1987 to indicate a
price for goods or services which is lower than the one that actually
applies.

Only if you put that price on the actual item for sale (as in not a sign in
the window).

If the item in the window is one that can be removed and sold to
customers, it falls under the terms of the Act, as clarified in the
Price Marking Order 1999 (the result of an EC directive).

Having that on a sign is merely an invitation to purchase, not
the terms of the actual deal that would take place.

If the item in the window is not for sale, then it is classed as an
advertisement, and there is no requirement to display a price.

Otherwise people displaying ex-vat prices but selling to both
vat-registered and non-vat-registered alike would be in a whole heap of
trouble.

Such retailers must either "display VAT inclusive prices with equal
prominence" or "display prominent statements that the quoted prices
exclude VAT and state the appropriate rate".

However, this is getting somewhat off the point - I doubt that HEX's
signs could be described as misleading under the terms of the CPA or
related pricing orders.

--
Paul Terry