Theo Markettos wrote:
In uk.railway Joe Patrick wrote:
I don't know why so, the lack of a distinguished brand and plastering
of "National Express" all over their bus & rail operations, along with
the same for Stagecoach's rail operations & certain bus operations
(MagicBus/MegaBus/et al.) hasn't really harmed the companies' share
prices, has it?

Stagecoach seem to be a bit confused about this one. They used to heavily
brand 'Stagecoach SWT' but have dropped the 'Stagecoach' bit, but it's very
definitely 'Stagecoach Island Line'. Any ideas why?

Theo


Virgin is much into branding though. The London and the South East
diagram goes along with this to the extent of having only one colour
for Virgin, even though there are two different franchises covered. I
think the others are all one colour per franchise.