In message .com, at
03:46:48 on Wed, 5 Jul 2006, Neil Williams
remarked:
Have a chameleon bus that change colours ;-)

Or just have electronic blinds on front, side and rear, with each
showing full destination details.

That's great if you are a stop and wanting to see whether it's the right
bus to get on.

If the stop layout is confusing, change that.

Something needs changing! We followed fingerposts in York Centre that
purported to say where to catch the bus back. We followed them for
nearly three quarters of a mile, and then when we eventually found the
bus, it passed a stop 300yds from where we had started (but in a
different direction from the way we'd been told to walk)!

If the buses had been branded by route, it's possible we'd have been
able to see them in the distance and avoided wasting 20 minutes (as well
as cursing the inefficiency of the system in having the pickup so far
from the centre).

IMO, because of the operational limits it causes, route branding
doesn't really work.

It "really works" round here. And not just simple branding like "Brown
route" versus "White route". The http://www.skylink.co.uk/ buses are
entirely dedicated to the "airport run", and that seems to work well.
--
Roland Perry