London Banter - View Single Post

brixtonite · January 2nd 07, 09:47 PM posted to uk.transport.london

Colin Rosenstiel wrote:
In article .com,
(Mizter T) wrote:

I'm not quite sure why everyone doesn't just call it Ashburton Grove
though? Perhaps the broadcasters, during their match coverage at
least, are compelled to call each ground by their official names, but I

don't see why the papers do so, nor why anyone else should.

The difference between modern-day sponsors and those of days gone by is
that they make sure their name in clearly marked all over it.

New Court in Trinity College, Cambridge was originally named King's Court
because King William IV gave some money towards its construction.
Although the court appeared on maps still in print in my student days as
"King's or New Court" it appears the paltriness of the contribution and
the lack of any on-site names caused the "New Court" name to stick. The
Wolfson Building of the late 1960s has the name firmly engraved where you
can't miss it.

--
Colin Rosenstiel

I'm sure I never noticed any sign saying Wolfson Building when I was
there.... but perhaps the reason for King's court not sticking is that
it's a bloody stupid name for a sponsor, being so generic and
commonplace. Wouldn't William IV court have been more likely to last?