London Banter - View Single Post

Michael Hoffman · April 2nd 07, 11:24 AM posted to uk.transport.london

wrote:

I am appalled that the new logo on the website
appears to have dispensed with upper-case lettering altogether - even
for "london"(sic.).

The horror!

I find little more visually offensive than proper nouns starting with
a lower-case letter.

How do you feel about logos where everything is in all caps?

It's made even worse by the inconsistency that follows - on the main
Museum page, the text immediately refers to the "Museum" (sic.) and
not "museum" (sic.) which is in the main header just above it!

It's not inconsistency, since the typographic treatment of the logo does
not change the way the name is spelled.

http://www.theslot.com/caps.html
--
Michael Hoffman