Tom Anderson wrote:

I hadn't realised Birkbeck and Goldsmiths had gone that way too; yuck.
What next? "Oriental and African, University of London"? Sounds like a
shipping line! Or even "University, University of London"?

I have seen "University College, University of London". I can well
understand why they push just "UCL" as their brand.

I about SOAS but how about "SOASUL"?

The main problems are that "College" and "Westfield" are not used in the
name given on *EVERYTHING*, whilst "University" is missing from the name
on bus stops and timetables (for someone who doesn't know the area too
well, having "university" there does help them). And "Westfield" is
historically very recent - it only merged with QM in 1989 and the name
was dropped from day to day use in 2000 - so it's not as if this is an
essential historic name.

Agreed. But the current name still annoys me!

I like it. It combines my college and university in one, rolls off the
tongue easily and the acronym doesn't drop words.