On 19 Aug, 11:56, "John Rowland"
asked - who names new roads?

All too often it is the marketing staff of building firms, leading to
road names which are intened primarily to make the houses there sound
more attractive to the least intelligent customers.
Hence the decline of the 'street' as this sufix is considered un-
trendy and the profusion of 'walks', 'crescents' and 'avenues', and
the silly tendency to towrads road names with no suffix at all, making
ordinary suburban streets sound as if they are rural hamlets too small
to have street names as such.

Jon