In message op.uykf84moby8eno@sheepdog, at 21:23:18 on Wed, 12 Aug
2009, Colin McKenzie remarked:
A recent report says that it is worth spending up to £10,000 to turn
just one person into a regular cyclist.

A few years ago they spent about that much per cyclist [1] putting a
brand new shared cycle/foot path alongside one of the roads from
Cambridge to an adjoining village. Obviously, all the serious cyclists
refuse to use such a thing.

[1] That was predicted to use it per day.
--
Roland Perry