In message , at
15:57:14 on Fri, 14 Aug 2009, Sam Wilson remarked:
A recent report says that it is worth spending up to £10,000 to turn
just one person into a regular cyclist.

A few years ago they spent about that much per cyclist [1] putting a
brand new shared cycle/foot path alongside one of the roads from
Cambridge to an adjoining village. Obviously, all the serious cyclists
refuse to use such a thing.

Depending on how it was constructed, that might be very understandable.

I'm not suggesting the costs were out of proportion to the civil
engineering involved, but it seemed a huge investment to encourage a
handful of cyclists - who despise that sort of facility in the first
place.
--
Roland Perry