On Mon, 13 Jul 2009 21:04:14 +0000, Neil Williams wrote:

gbp1.10 short hop
gbp1.70 most journeys
gbp2.10 (I think) cross-city
gbp3.20 day ticket[1]

Though admittedly Arriva have stated they are deliberately taking a
lower profit to build the market.

It's good they are trying to build the market. Where I live in the US, the
bus company does a 'free Friday' from time to time to encourage bus use.

Not sure how well this works though.

Last year when the price of fuel went up to double what Americans are used
to paying (I know it's cheaper than the UK, but a 100% increase in fuel
prices means extra money has to be found out of the family budget for it,
if it's for communuting), bus use here went up over 60%. It tailed off
again though when fuel prices went back down to normal levels.

It's not just price, it's convenience of course. How far to the bus stop,
and how long to wait for a bus. An age old issue.




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