I've heard that BA are launching a marketing campaign today, aimed at
persuading Brits to "stay at home" during the Olympics.

It's one way of keeping Terminal 5 from clogging up, I suppose.

Apparently some of their colleagues in the travel trade are not
impressed, in case it's taken as a more general plea to the public not
to take holidays during that period. And after all, the tidal flow of
Brits fleeing the country is exactly opposite to that of the athletes
and spectators.
--
Roland Perry