Hi,

I'm a graphic design student, currently working on a uni project related to the London Underground and its commuters. I was hoping if you would be able to answer a few questions regarding this, as part of my research about London commuters.

Which age group do you belong to?
18-29 30-49 50-64 65+

Are you a commuter?

On what purpose do you use the London Underground for, on daily basis, if on a daily basis?

What tube line(s) do you use often? and at what time(roughly)?

Have you noticed the XTP screens around the Underground?

Do you pay attention to the XTP screens whilst standing on the tube platforms?

What would you like you see on them?

How would you describe your underground journey in a word (or two!)?

Thank You for your time! Much Appreciated.

Priti Patel

In message , at 21:24:55 on Mon, 1
Nov 2010, P. Patel remarked:

Have you noticed the XTP screens around the Underground?

I don't know if I've seen them, because I don't know what XTP means.
--
Roland Perry

"Roland Perry" wrote in message ...

In message , at 21:24:55 on Mon, 1
Nov 2010, P. Patel remarked:

Have you noticed the XTP screens around the Underground?

I don't know if I've seen them, because I don't know what XTP means.
--
Roland Perry

It probably means "Xtra Tropical Passengers" as these monstrous things, plus
all the TVs placed up and down the escalators increase the amount of heat
generated below ground; while other people are allegedly trying to reduce
it! Joined up thinking?

MaxB

On 1 Nov, 22:30, Paul Corfield wrote:
On Mon, 1 Nov 2010 22:14:54 +0000, Roland Perry
wrote:

In message , at 21:24:55 on Mon, 1
Nov 2010, P. Patel remarked:

Have you noticed the XTP screens around the Underground?

I don't know if I've seen them, because I don't know what XTP means.

Cross (X) Track Projection. *The great big monitor things hanging from
the ceilings that project on to blank advert panels on the trackside
walls. *They're at various Central London locations.

I don't bother with them as I think they're a bit of a distraction but
then I pay little attention to cross track adverts anyway.
--
Paul C

They are probably the biggest and most useless of all the ceiling
furniture that frequently hangs directly in front of the information
display.

A pox on them.

In message , at 22:30:19 on
Mon, 1 Nov 2010, Paul Corfield remarked:
Have you noticed the XTP screens around the Underground?

I don't know if I've seen them, because I don't know what XTP means.

Cross (X) Track Projection. The great big monitor things hanging from
the ceilings that project on to blank advert panels on the trackside
walls. They're at various Central London locations.

In that case I think my answer would be "yes I have seen the projectors,
because they often get in the way of other signage - but I don't recall
ever seeing whatever it is that they are projecting. Maybe that's
because what they project is indistinguishable from the traditional
posters on the wall, or maybe that they weren't switched on, I really
don't remember.

Given the ever-increasing extent to which the running-information
screens are obscured by other "roof furniture", perhaps these XTPs could
be re-purposed to show something useful, like a range of travel
information? It could be paid for by sponsorship.
--
Roland Perry

In article , Roland Perry
writes
In message , at 22:30:19 on
Mon, 1 Nov 2010, Paul Corfield remarked:
Cross (X) Track Projection.
In that case I think my answer would be "yes I have seen the
projectors, because they often get in the way of other signage - but I
don't recall ever seeing whatever it is that they are projecting.

Advertising on the underground is becoming more digital, and I've
noticed a few stations with LCD screens on each side of the escalators.

I have to say that I find them unwatchable as the images move before I
can concentrate on them so I tend to look away.

At least with the regular paper posters if one catches my eye as I pass,
I may find another further up or down the escalator. Not all catch my
eye.

In all I don't think it's a positive development, at least for
advertisers, as they're probably paying huge premiums to make and
display electronic adverts that end up being largely ignored.

I didn't understand what XTP was either. I try and ignore those too,
when I see them.
--
congokid
Eating out in London? Read my tips...
http://congokid.com

On Tue, 2 Nov 2010 11:36:05 +0000
congokid wrote:
In all I don't think it's a positive development, at least for
advertisers, as they're probably paying huge premiums to make and
display electronic adverts that end up being largely ignored.

LU need to get their priorities right. They must've spent tens of thousands
installing these things on the escalators at Tottenham court road station
a few years back. Meanwhile the booking hall still resembles a dingy basement
and will probably remain so until crossrail is finished now.

B2003

On Nov 2, 11:49*am, wrote:

On Tue, 2 Nov 2010 11:36:05 +0000
congokid wrote:
In all I don't think it's a positive development, at least for
advertisers, as they're probably paying huge premiums to make and
display electronic adverts that end up being largely ignored.

LU need to get their priorities right. They must've spent tens of thousands
installing these things on the escalators at Tottenham court road station
a few years back. Meanwhile the booking hall still resembles a dingy basement
and will probably remain so until crossrail is finished now.

I'd imagine the bulk of the expenditure (w.r.t. both the LCD displays
and also XTP) would have been made by CBS Outdoor, and even if there
has been some outlay from LUL then the point is that the returns from
advertising are expected to be that much higher because advertisers
will pay a premium.

e.g. see this 2007 press release...
http://www.tfl.gov.uk/static/corpora...hive/6150.html

....in which Richard Parry, LU's Director of Service Development,
(apparently) said, amongst other things:
"The new advertising media is expected to increase advertising
revenues for London Underground which will be reinvested in the
improvement of the Underground network."

Also there's this 2008 press release...
http://www.tfl.gov.uk/static/corpora...hive/8730.html

I know everyone here is saying they just ignore it all, but
advertisers will have some rationale behind their willingness to pay
the extra in order to access these digital displays. Personally,
whilst I'm not wildly keen on the idea of moving and flashing images
predominating everywhere, I'm not sure I've really got a problem with
all this - one wouldn't normally be waiting on a central London tube
station's platform for very long, nor does it take all that long to
ascend the escalators (and if it encourages people to walk up said
escalators rather then stare at the advertising then all the better!).
Advertising screens on trains - now that I would have a problem with
(and I didn't much like the advertising screens that found their way
onto Routemasters towards the end of their life).

On 1 Nov, 22:30, Paul Corfield wrote:

Cross (X) Track Projection. *The great big monitor things hanging from
the ceilings that project on to blank advert panels on the trackside
walls. *They're at various Central London locations.

Colossal, brand new tellies that were out-of-date even before they
were put in. Pubs got rid of that technology ten years ago.

In article ,
Paul Corfield wrote:

Cross (X) Track Projection. The great big monitor things hanging from
the ceilings that project on to blank advert panels on the trackside
walls. They're at various Central London locations.

I've only seen them once. It looked like it was set to blank when a
train approached (presumably to avoid dazzling the driver?) -- but
that could just have been coincidence.

Assuming this is the case, I'd be curious as to how this is achieved,
and whether this function is considered safety critical.

-roy