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Dave A · January 16th 07, 09:16 PM posted to uk.transport.london

Paul Scott wrote:
"Dave A" wrote in message
...
wrote:

In the medium term, London Overground services will provide an attractive
service across Hackney, linking into the Underground at Highbury,
Stratford and Whitechapel, and providig access to parts of the City via
Shoreditch High Street station.

Dave, as you seem to have a good view of all the upcoming changes - do you
think the use of the term 'Overground' for the south London high frequency
services has got any legs? I had a quick look at the website for the
'Overground Network' - it seems pretty stale, is it still being actively
promoted? There doesn't seem to be much likelihood of Ken running the
services in the short/medium term, and the risk is that with 'North London
Railway', 'NLL', 'ELL', WLL' Overground[TfL]', and 'Overground[NR]' there is
a real risk of a lack of corporate identity, and therefore passenger
confusion?...

TfL are quite keen on establishing a good identity for London Overground
services. AIUI the Overground Network branding will be phased out
starting ASAP. I'm not sure if any other branding or identification will
be used in its place - it was semi-helpful in indicating medium to
high-frequency off-peak services (some of which were brought up that
standard with encouragement from TfL), but there are probably other ways
to deal with that.

--
Dave Arquati
www.alwaystouchout.com - Transport projects in London

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