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Old June 22nd 07, 12:16 PM posted to uk.transport.london
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Default Go Via get West Midlands franchise

Michael Hoffman wrote:
Paul Corfield wrote:

http://www.londonmidland.com/index.html

is the new website for the winning company and has details of what
will be done in the franchise.


How exiting! They are going to introduce "sub-brands!" Truly they
understand what is important to the common passenger.


I'm disappointed they aren't renaming themselves "Go West".


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Old June 22nd 07, 03:55 PM posted to uk.transport.london
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Default Go Via get West Midlands franchise

On Thu, 21 Jun 2007, asdf wrote:

On Thu, 21 Jun 2007 17:20:21 +0100, Tom Anderson wrote:

How exiting! They are going to introduce "sub-brands!" Truly they
understand what is important to the common passenger.

To be fair it is no different to the current policy used by Silverlink
with respect to "metro" and "county".


I'm confused. Which sub-brand do the current Silverlink County services
come under? "London Midland Express Lines will provide a distinctive
identity for the longer distance routes outside the West Midlands", but i
don't think Euston to Tring is really 'longer distance'. But "London
Midland City will be a platform for the promotion of integrated transport
across the West Midlands city and region", and i don't think Tring trains
have much to do with the West Midlands either.


You're being overly picky. The route is from London to Birmingham and
Crewe; a few of the trains just happen turn back at Tring.


That's one way of looking at it, i suppose.

It's fairly clear to me: one brand for WCML semi-fast services, and one
brand for everything else (i.e. most of what's inherited from Central
Trains).


Great, except the name and description don't fit that.

tom

--
I am listening to Girls aloud and drinking black tower...i think that
tells you everything you need to know -- ?


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