"Neil Williams" wrote in message
...

I wonder who they're anticipating competing with with this service,
then?

It's Stelios and his easyGroup who have already announced an intention to
run this type of service:
www.easybus.co.uk

You can't blame Stagecoach for getting in first to try to put him off the
idea of running on the Oxford-London corridor, although easyBus have
indicated that it's London-Birmingham that they're looking at first - have
you noticed National Express's recent adverts for this run?

Regards,
G.