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Old July 14th 09, 10:27 AM posted to uk.railway,uk.transport.london
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Default 378s to be unveiled today - BBC

Mizter T wrote:
On Jul 13, 8:45 pm, "neverwas" wrote:

This has been accompanied by a new London Overground 'microsite' on
the TfL website, which sings the praises of LO and the routes they
operate:

Oddly they have used the (Google) map locations which appear to come
from nationalrail.co.uk rather than the ones with the tube symbol. So
some of the markers are way out: eg Homerton is marked about 300m East
of its proper location.


I think the use of Google Maps might possibly be a result of the
leaner TfL marketing operation post-Bozza cutbacks. I do think it
looks a bit cheap, though I'm sure it could be defended as making use
of free/low-cost tools that are out there etc.


Whatever the reason, it's got some obvious crap - they've got Westfield
located in the residential area of Shepherd's Bush north of Uxbridge
Road and west of the H&C bridge. The Emirates Stadium is moved a few
hundred yards east, too. If this is an example, the Bozza view of what
Londoners are interested in appears to be markets, shopping centres,
sport, healthy open air and the history of the upper classes.

Also, 'shopping' is defined as 'big shopping centre' or 'market' rather
than 'large collection of shops in a town centre conveniently near an
Overground station so you can leave the car at home', such as Richmond.
Are there really only eight places you can shop near LO stations?
It's one thing being cheap (and I do love Google Maps for knocking up
quick illustrations of things), it's another not doing the basic
research or apparently having much idea of what you're trying to achieve.

[some of them are rather tenuous, too - Syon House isn't exactly near an
Overground station, it's about a two mile hike from Gunnersbury, yet
they miss out Hampstead Heath, which has an LO station named after it]

Tom


 
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