https://50skyshades.com/news/business-aviation/bliss-jet-to-launch-laguardia-to-london-private-jet-service-in-january

This looks like the next dead cert failure.

A genuinely private business jet that flies when and where you want it to
is one thing, but a shared, scheduled weekly service in a small, cramped
business jet to Stansted is another, particularly at higher than first
class fares. Someone wanting to fly in comfort from NYC to Canary Wharf or
the City would be much better off flying on BA's daily direct flight from
London City airport.