Has anyone seen: http://www.tfl.gov.uk/rail/

On a minor note, do we *have* to use the roundel for absolutely everything?
(including Dial-a-Ride!) I could cope with tube, buses and trams... even
river services... but I thought the DLR logo looked much smarter *not* as a
roundel, and as for Street Management, the PCO, Victoria Coach station...
etc.

--
Dave Arquati
Imperial College, SW7

On Tue, 15 Jul 2003 21:31:14 +0100, "Dave Arquati"
wrote:

Has anyone seen: http://www.tfl.gov.uk/rail/

On a minor note, do we *have* to use the roundel for absolutely everything?
(including Dial-a-Ride!) I could cope with tube, buses and trams... even
river services... but I thought the DLR logo looked much smarter *not* as a
roundel, and as for Street Management, the PCO, Victoria Coach station...
etc.

You're not alone in wondering....


Rob.
rob at robertwoolley dot co dot uk

Dave Arquati writes
Has anyone seen: http://www.tfl.gov.uk/rail/

On a minor note, do we *have* to use the roundel for absolutely everything?
(including Dial-a-Ride!) I could cope with tube, buses and trams... even
river services... but I thought the DLR logo looked much smarter *not* as a
roundel, and as for Street Management, the PCO, Victoria Coach station...
etc.

It's a powerful brand image. The LT roundel is one of the
most-recognised logos in the world - up there with McDonalds and
Coca-Cola.

However, the latest 're-design' that it's gone through just seems...
well 'wrong' to me. It just doesn't look right.

The symbol used for buses was very much like the picture at
http://www.tfl.gov.uk/images/request.gif (but without the bit at the
bottom). The words London Transport Buses would appear alongside it.

Now the new design
http://www.tfl.gov.uk/templates/buse...eader-logo.gif with
'buses' written on the roundel itself just makes it look
out-of-proportion to my eyes.

--
Dave

"Dave" wrote in message
...
Dave Arquati writes
Has anyone seen: http://www.tfl.gov.uk/rail/

On a minor note, do we *have* to use the roundel for absolutely
everything?
(including Dial-a-Ride!) I could cope with tube, buses and trams... even
river services... but I thought the DLR logo looked much smarter *not* as
a
roundel, and as for Street Management, the PCO, Victoria Coach station...
etc.

It's a powerful brand image. The LT roundel is one of the
most-recognised logos in the world - up there with McDonalds and
Coca-Cola.

Oh of course. But Coca-Cola don't slap their logo on front of all of the
other products that they make... :-)

However, the latest 're-design' that it's gone through just seems...
well 'wrong' to me. It just doesn't look right.

The symbol used for buses was very much like the picture at
http://www.tfl.gov.uk/images/request.gif (but without the bit at the
bottom). The words London Transport Buses would appear alongside it.

Now the new design
http://www.tfl.gov.uk/templates/buse...eader-logo.gif with
'buses' written on the roundel itself just makes it look
out-of-proportion to my eyes.

Too much of a good thing.

--
Dave Arquati
Imperial College, SW7

"Dave Arquati" wrote in message
...
Has anyone seen: http://www.tfl.gov.uk/rail/

On a minor note, do we *have* to use the roundel for absolutely
everything?
(including Dial-a-Ride!) I could cope with tube, buses and trams... even
river services... but I thought the DLR logo looked much smarter *not* as
a
roundel, and as for Street Management, the PCO, Victoria Coach station...
etc.

--
Dave Arquati
Imperial College, SW7

Makes absolute sense to me. It clearly links all the different parts of the
TfL empire together, making it obvious what TfL controls. The roundel is
already synominous with transport in London, and is too strong a brand to
ditch.

Incidently, the corporate logo guidelines can be found he
http://www.tfl.gov.uk/tfl/about/corp...os-index.shtml

I'm expecting the brown and blue Rail logo as seen he
http://www.tfl.gov.uk/rail/
to start appearing on the pilot South London Metro stations in time for the
launch this autumn. (I suspect that the big blank white panels on the new
Twickenham station sign, for example, will permit the logo to be added
underneath the National Rail logo).

Colin

Hi,

Dave Arquati wrote:
Has anyone seen: http://www.tfl.gov.uk/rail/

On a minor note, do we *have* to use the roundel for absolutely everything?
(including Dial-a-Ride!) I could cope with tube, buses and trams... even
river services... but I thought the DLR logo looked much smarter *not* as a
roundel, and as for Street Management, the PCO, Victoria Coach station...
etc.

I could stand the DLR having the roundel, except the DLR roundel comes
in a particularly vile shade. If they'd kept the same colour as the old
DLR logo it would have looked much better, but it's just a bit too pale
and yuck.

Luke

"Luke Ross" wrote in message
...
Hi,

Dave Arquati wrote:
Has anyone seen: http://www.tfl.gov.uk/rail/

On a minor note, do we *have* to use the roundel for absolutely
everything?
(including Dial-a-Ride!) I could cope with tube, buses and trams... even
river services... but I thought the DLR logo looked much smarter *not*
as a
roundel, and as for Street Management, the PCO, Victoria Coach
station...
etc.

I could stand the DLR having the roundel, except the DLR roundel comes
in a particularly vile shade. If they'd kept the same colour as the old
DLR logo it would have looked much better, but it's just a bit too pale
and yuck.

Luke

I'm not quite sure why but I just have a big preference for the original DLR
logo. It looks a lot smarter and more suited to the DLR than the roundel
(IMHO).

--
Dave Arquati
Imperial College, SW7